Hi, we’re Jenn & Nikki. We’re sisters with babies who drool... a lot. After more messes, laundry cycles, and soggy shirts than we could count, we knew we needed more from our babywear. We wanted more function with less frustration and more style without sacrificing comfort. What we wanted didn’t exist, so we decided to create it ourselves.

Together, we’re building a brand that delivers more than your typical baby clothing. We’re challenging the childrenswear industry by creating innovative and beautiful babywear made with the highest quality performance fabrics.

Because our little ones deserve more than the status quo, and so do yours.


Born out of the mouths of babes, and made with moms in mind, Happy Lil’ One brings smart babywear to the multitasking woman. We’re parents (not saints) and know that motherhood is far from perfect. We aren’t here for #momgoals, but to embrace life’s messy moments with style and humor.

Our one-of-a-kind, stain resistant, quick drying, uva/uvb protective products help moms stay sane by keeping their babies clean, dry, safe, and comfy af. Because a happy lil’ one means a better life for mom.


We believe a happy lil’ one starts with an empowered mom, which is why we’re committed to supporting and uplifting women.



Our products are made for real moms by real moms who understand the realities of life with a little one. We do the legwork to produce high-quality, smart and stylish baby gear to make mom life easier (and way more fun). 



From our manufacturing partners to our vendors, we support female businesses across the globe.



While our babes might be small, we think big picture. Our products’ long life cycles allow and incentivize parents to easily donate their pre-loved Happy Lil’ One pieces to mamas in need through our “Give Back” program.



They’re not kidding when they say it takes a village to raise a family. Through honest and authentic conversation, we are building a network of mamas who want to get real about motherhood — the good, the bad and the messy.